
Branding.Sustainability
Café de Coral Community Programme
The Client: Café De Coral
Partner: Run To Your Home
Project Challenge: Community engagement via giveback programme.
Result:
Reached more than 4,000 beneficiaries in 2021. They are able to support the communities via meaningful and locally relevant means through the programmes, which not only generates quantifiable impact, but also closely tied to the Group’s core business


Café de Coral is Hong Kong's largest local fast-food brand. Wanting to go beyond offering quality food and services to the customers, the Group has been putting its sustainability and social responsibility policies into practice by being a “community kitchen” for all.
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Working with different NGO partners such as “Run To Your Home”, the Group has delivered 2,000 mini Poon Choi to the underprivileged in local communities, and reached more than 4,000 beneficiaries in 2021. They are able to support the communities via meaningful and locally relevant means through the programmes, which not only generates quantifiable impact, but also closely tied to the Group’s core business, and demonstrates its values in an engaging manner.

